FRAn Allen

Senior Vice President EMEA, New Balance

Fran Allen, SVP of EMEA is responsible for all aspects of New Balance’s business in Europe, Middle East and Africa including eCommerce, Retail, Marketing, Sales, and Operations for NB’s subsidiary businesses in UK/Ireland, Italy, Spain/Portugal, Poland and Scandinavia. In addition, Fran is responsible for all the distributor business in EMEA outside of the subsidiary markets.

Fran joined New Balance in January 1991 as VP of Sales in the United States. His sports management career started when he joined as a Product Manager with Titleist Golf. Since then he has held senior management positions with Puma, Saucony and more than 20 excellent years with New Balance. Fran enjoys all sports and particularly enjoys running 4-5 times a week. He credits the outstanding culture of the Company as the primary reason he has been a part of the Team for so long.


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