The New 990

Worn by supermodels in London
and dads in Ohio.

Worn by supermodels in London and dads in Ohio.

The New 990

Shop Men Shop Women

Manufactured in the US for over 75 years and representing a limited portion of our US sales, New Balance Made is a premium collection that contains a domestic value of 70% or greater.

Men’s lifestyle shoes

(289)
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Men’s lifestyle shoes

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Our men’s sneakers are renowned for their clean-cut style, durability and supreme fit. The range consists of a wide variety of recognisable New Balance silhouettes, from the 420 to the timeless 373 Modern Classics.

Every shoe we make is crafted with precision and care – a testament to the fact we’ve been designing and manufacturing sneakers for over a century.
The pioneering arch supports and acclaimed ABZORB sole units that go into our trainers make for some of the most comfortable shoes on the sneaker landscape. Additionally, our extensive range of collaborations, colourways and special editions means there’s always a shoe with your name on it in our collection.
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  • NB 990v5 Made in US, Navy with Silver

    990v5 Made in US

    Men's Made In The US

    200,00 €

    Men's Made In The US

    Expand
  • New
    NB 996v2, Eclipse with Silver

    996v2

    Men's 996

    110,00 €

    Men's 996

    Expand
  • New
    NB 615, Blue with Silver

    615

    Unisex Sport Style

    85,00 €

    Unisex Sport Style

    Expand
  • NB 997 Sport, Moroccan Tile with Bright Marigold

    997 Sport

    Men's 997

    120,00 €

    Men's 997

    Expand
  • New
    NB 574 Essentials, Classic Blue with Team Red

    574 Essentials

    Unisex 574

    90,00 €

    Unisex 574

    Expand
  • New
    NB 420, NB Navy with Tempo Red

    420

    Unisex Shoes

    90,00 €

    Unisex Shoes

    Expand
  • New
    NB 996v2, Eclipse with Silver

    996v2

    Men's 996

    110,00 €

    Men's 996

    Expand
  • New
    NB 997 Sport, Team Red with White

    997 Sport

    Unisex 997

    110,00 €

    Unisex 997

    Expand
  • New
    NB 574, Rain Cloud with Moonbeam

    574

    Unisex 574 Classic

    100,00 €

    Unisex 574 Classic

    Expand
  • New
    NB 300 Suede, Sea Salt with White

    300 Suede

    Men's Classics

    45,00 € (reg 90,00 €) 45,00 € 90,00 €

    Up to 50% off!

    Men's Classics

    Expand
  • New
    NB 574, Pigment with NB Scarlet

    574

    Men's 574 Classic

    100,00 €

    Men's 574 Classic

    Expand
  • New
    NB 878, White with Peony

    878

    Men's Classics

    120,00 €

    Men's Classics

    Expand
  • NB 420, Outerspace with Magnet

    420

    Unisex 420

    90,00 €

    Up to 30% off!

    Unisex 420

    Expand
  • NB 576 Made in UK, Black with Silver & White

    576 Made in UK

    Men's Classics

    160,00 €

    Men's Classics

    Expand
  • NB 410, Navy with White

    410

    Unisex Classics

    52,50 € (reg 75,00 €) 52,50 € 75,00 €

    Up to 50% off!

    Unisex Classics

    Expand
  • NB 420, Marblehead with Moroccan Tile

    420

    Unisex Classics

    56,00 € (reg 80,00 €) 56,00 € 80,00 €

    Up to 30% off!

    Unisex Classics

    Expand
  • NB 420, Moroccan Tile with Team Red

    420

    56,00 € (reg 80,00 €) 56,00 € 80,00 €

    Up to 50% off!

    Expand
  • NB 410, Black

    410

    Unisex Classics

    52,50 € (reg 75,00 €) 52,50 € 75,00 €

    Up to 30% off!

    Unisex Classics

    Expand
  • NB 420, Covert Green with Pigment

    420

    Unisex 420

    56,00 € (reg 80,00 €) 56,00 € 80,00 €

    Up to 30% off!

    Unisex 420

    Expand
  • New
    NB X-Racer, Outerspace with Velocity Red

    X-Racer

    Unisex Sport Style

    90,00 €

    Unisex Sport Style

    Expand
  • New
    NB X-Racer, White with Velocity Red

    X-Racer

    Unisex Sport Style

    110,00 €

    Unisex Sport Style

    Expand
  • New
    NB 650 Cross Training, White with Amazonite

    650 Cross Training

    Men's Sport Style

    100,00 €

    Men's Sport Style

    Expand
  • New
    NB 608, Black with Prism Purple & Leopard Print

    608

    Men's Chunky Sneakers

    85,00 €

    Men's Chunky Sneakers

    Expand
  • New
    NB 615, Blue with Silver

    615

    Unisex Sport Style

    85,00 €

    Unisex Sport Style

    Expand
  • NB 997 Sport, Moroccan Tile with Bright Marigold

    997 Sport

    Men's 997

    120,00 €

    Men's 997

    Expand
  • NB X-90 Reconstructed, White with Bleached Lime Glo

    X-90 Reconstructed

    Men's Sport Style

    60,00 € (reg 120,00 €) 60,00 € 120,00 €

    New to sale

    Men's Sport Style

    Expand
  • NB LFC Fresh Foam LAZR v2, Red with White

    LFC Fresh Foam LAZR v2

    Men's Sport Style

    95,00 €

    Men's Sport Style

    Expand
  • NB 997 Sport, Guava with Dark Neptune

    997 Sport

    Unisex 997

    105,00 € (reg 150,00 €) 105,00 € 150,00 €

    New to sale

    Unisex 997

    Expand
  • NB Fresh Foam More, Black with Orca

    Fresh Foam More

    Men's Fresh Foam – Soft & Smooth

    150,00 €

    Men's Fresh Foam – Soft & Smooth

    Expand
  • NB Test Run Project 2, Phantom with Carnival & Sun

    Test Run Project 2

    Men's Chunky Sneakers

    140,00 € (reg 200,00 €) 140,00 € 200,00 €

    Up to 30% off!

    Men's Chunky Sneakers

    Expand

    Created in 1988, the men’s 574 is a New Balance classic. A clean sneaker with a sleek silhouette and supreme levels of comfort, its design has been updated over the years to keep in line with today’s modern style-seekers. The iconic 574’s ongoing popularity has kicked off a wave of new releases in recent years, including the 574 Sport.

    Each shoe in the range is characterised by subtle waves on the heel and the iconic N logo, adding a textured, modern twist to a classic trainer. Crafted from premium suede and mesh with a solid rubber outsole, it’s resilient, hardwearing and timeless in its aesthetic appeal. The men’s 574 comes in a range of fresh colourways and styles, from distinctive shades, to the more understated blacks, greys and sea salt tones. And if you don’t see something that feels like ‘you’, our customised range means you can create a pair of bespoke 574 trainers for a look that’s all your own.
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  • New
    NB 574 Essentials, Classic Blue with Team Red

    574 Essentials

    Unisex 574

    90,00 €

    Unisex 574

    Expand
  • New
    NB 574, Rain Cloud with Moonbeam

    574

    Unisex 574 Classic

    100,00 €

    Unisex 574 Classic

    Expand
  • New
    NB 574, Pigment with NB Scarlet

    574

    Men's 574 Classic

    100,00 €

    Men's 574 Classic

    Expand
  • NB All Coasts 574, Burgundy with White

    All Coasts 574

    Men's 574

    56,00 € (reg 80,00 €) 56,00 € 80,00 €

    Up to 30% off!

    Men's 574

    Expand
  • NB All Coasts 574, Black with Grey

    All Coasts 574

    Men's 574

    56,00 € (reg 80,00 €) 56,00 € 80,00 €

    Up to 30% off!

    Men's 574

    Expand
  • New
    NB All Coasts 574, Navy with White

    All Coasts 574

    80,00 €
    Expand
  • NB 574, White with White Exotic

    574

    Men's 574

    63,00 € (reg 90,00 €) 63,00 € 90,00 €

    New to sale

    Men's 574

    Expand

Made In The UK & Made In The US Shoes

Our made in the UK and USA collection represents a proud tradition of craftmanship and domestic manufacture.

  • NB 990v5 Made in US, Navy with Silver

    990v5 Made in US

    Men's Made In The US

    200,00 €

    Men's Made In The US

    Expand
  • NB Made in US 990v5, Grey with Castlerock

    Made in US 990v5

    Men's 990

    200,00 €

    Men's 990

    Expand
  • NB Made in US 997, Burgundy with Grey

    Made in US 997

    Men's Made in US Collection

    220,00 €

    Men's Made in US Collection

    Expand
  • NB Made in US 997, Grey with Pink

    Made in US 997

    Men's Made in US Collection

    220,00 €

    Men's Made in US Collection

    Expand
  • NB Made in US 997, White with Silver

    Made in US 997

    Men's Made in US Collection

    220,00 €

    Men's Made in US Collection

    Expand
  • NB Made in US 997, Grey

    Made in US 997

    Men's Made in US Collection

    240,00 €

    Men's Made in US Collection

    Expand
  • NB Made in UK 1500 Aztec, Grey with Tan & Green

    Made in UK 1500 Tiger Camo

    Men's 1500 Made in UK

    180,00 €

    Men's 1500 Made in UK

    Expand
  • NB Made in UK 1500, Grey with Navy & Red

    Made in UK 1500

    Men's Made In The UK

    170,00 €

    Men's Made In The UK

    Expand
  • NB Made in UK 991.9, White with Black & Grey

    Made in UK 991.9

    Men's Made In The UK

    190,00 €

    Men's Made In The UK

    Expand
  • NB Made in UK 1500.9, White with Navy & Black

    Made in UK 1500.9

    Men's Made In The UK

    190,00 €

    Men's Made In The UK

    Expand
  • NB Made in UK 770.9, Blue with Grey & Green

    Made in UK 770.9

    Men's Made In The UK

    190,00 €

    Men's Made In The UK

    Expand
  • NB Made in UK 1530, Navy with Blue & Red

    Made in UK 1530

    Men's Made In The UK

    160,00 €

    Men's Made In The UK

    Expand
  • NB 1500 London Edition, Black with White & Tidepool

    1500 London Edition

    Men's Made In The UK

    180,00 €

    Men's Made In The UK

    Expand
  • NB 1500 Made in UK, White with Teal & Pink

    1500 Made in UK

    Men's 1500

    160,00 €

    Men's 1500

    Expand
  • Exclusive
    NB 997 Made in US, Black with Silver

    997 Made in US

    Men's Made in US Collection

    220,00 €

    Men's Made in US Collection

    Expand
  • NB 998 Made in  US, Brown with Grey

    998 Made in US

    Men's Made In The US

    220,00 €

    Men's Made In The US

    Expand
  • NB 997 Made in US, Black with Covert Green

    997 Made in US

    Men's Made in US Collection

    220,00 €

    Men's Made in US Collection

    Expand
  • NB 1500 Made in UK, Silver with White

    1500 Made in UK

    Men's Made In The UK

    170,00 €

    Men's Made In The UK

    Expand
  • Exclusive
    NB CRT300v2, Black with White

    CRT300v2

    Unisex Court Classics

    45,00 € (reg 90,00 €) 45,00 € 90,00 €

    New to sale

    Unisex Court Classics

    Expand
  • NB 300, Team Red with White

    300

    Unisex Court Classics

    63,00 € (reg 90,00 €) 63,00 € 90,00 €

    New to sale

    Unisex Court Classics

    Expand
  • NB All Coasts 562, Magnet with Blue

    All Coasts 562

    Men's Court Classics

    45,00 € (reg 90,00 €) 45,00 € 90,00 €

    New to sale

    Men's Court Classics

    Expand
  • NB CT400, White with Green

    CT400

    Men's Court Classics

    65,00 € (reg 130,00 €) 65,00 € 130,00 €

    New to sale

    Men's Court Classics

    Expand
  • NB Clay 996v3, UV Blue with Pigment

    Clay 996v3

    Men's Court Classics

    67,50 € (reg 135,00 €) 67,50 € 135,00 €

    New to sale

    Men's Court Classics

    Expand
  • NB Epic TR, Grey with Navy

    Epic TR

    Men's Court Classics

    150,00 €

    Men's Court Classics

    Expand
  • 300 Custom

    225,00 €

     

     

    Customize
  • NB All Coasts 210, Blue with White

    All Coasts 210

    Men's Court Classics

    42,00 € (reg 60,00 €) 42,00 € 60,00 €

    Up to 50% off!

    Men's Court Classics

    Expand
  • NB All Coasts 210, Pink with Navy

    All Coasts 210

    Men's Shoes

    30,00 € (reg 60,00 €) 30,00 € 60,00 €

    Up to 50% off!

    Men's Shoes

    Expand
  • New
    NB Numeric 306, Dark Green with Red

    Numeric 306

    Men's Skateboarding

    80,00 €

    Men's Skateboarding

    Expand
  • NB CT400, White with Sea Salt

    CT400

    Men's Skate

    91,00 € (reg 130,00 €) 91,00 € 130,00 €

    Up to 30% off!

    Men's Skate

    Expand
  • NB Numeric 913, Black with Grey & Lime

    Numeric 913

    Men's Skate

    70,00 € (reg 100,00 €) 70,00 € 100,00 €

    Up to 30% off!